Transforming Your Brewery’s Retail Merchandise From Marketing Expense to Profit Center
An online training program done at your own pace!
BE THE DRIVER
OF PROFITABLE RETAIL GROWTH
Make money on your retail merchandise investment
Develop A Plan
Understand Display Principles
Continuing to Fund a Black Hole in Your Business is Dangerous
Not knowing if you’re losing money, breaking even, or making money on your retail merchandise could be “draining your tap”.
To make any sense (and money)
your retail merchandise program needs a PLAN
this area into a profit center
BRAND AWARENESS & VISIBILITY
in your marketplace and community
increase the amount your customers purchase each time they come in
learn the same approach to Merchandising utilized by master retailers
You know a lot about
making great beer
But you may feel lost in retail merchandise management.
Most of the customers we work with do not have education or training in this.
More than 50 retail merchandise programs transformed.
“The Merchandising Workshop was worth every penny! Extremely informational and educational, I was able to integrate what was learned into Dry County’s merch program and saw a great return!
First, we used the information to switch up our merchandising business model by adding additional styles and revising our quantity and sizing orders. We then remodeled our merchandising area and wall to better display available items. We also have a display for customers to touch and feel each shirt.
Making these suggested changes increased profits, customer reviews and the overall aesthetics.”
~ Jenna Weber, Dry County Brewing
“It was really thorough in covering everything from how to make your shop look better to how you should order things and when you should order things. For example, this is when to order a work shirt, that’s a very specific brewing industry type of thing to plan for.
Our sales have been essentially doubling almost every year since. Then, everything’s a lot more streamlined and planned out which saves future headaches because you don’t have to suddenly think, ‘oh, yeah, we probably need more t-shirts. Well, shoot, what design should we do now?’.
Having an action plan is really invaluable and it also allows not just me to have an idea but also everybody on the team. I think it all has really come together for our team and just for me personally managing.”
~ Samantha Mack, MobCraft Beer
UPON completion of this course
you will have:
The merchandising presentation techniques, best practices and quick fixes of a retail superstar.
An understanding of your customers’ tastes and style preferences based on reality.
Designed your retail space to increase sales and inventory turns.
Developed a branded product strategy that includes:
- A Product Timeline and Product Plan
- Core, seasonal, and special release products
- A product rotation strategy
- Mechanisms to track cost of goods, sales, and profits
- Tracking and understanding trends
Your branded merchandise as the vehicle to turn your brewery customer into brand ambassadors.
Your Plan to Transform
for the Retail Merchandising Course
Want a Successful Retail Merchandise Program?
We’ve identified 6 critical areas that need your focus.
Checking off these areas will help you:
- Increase sales of your taproom merchandise
- Gain control over your merchandise inventory and number of SKU’s
- Turn your brewery customers into brand ambassadors