Clothing Styles and Design Workshop

A private viewing of Fall/Winter 2018 apparel for craft breweries

Finding ideas can be time consuming and hit-or-miss

How do you stay current on the latest trends and styles?


  • Do you hit the hot shops at the mall to see what popular retailers are offering?
  • Do you peruse the mail order catalogs?
  • Do you hit social media and see what the popular celebs are wearing?

Brewery merchandise represents an opportunity for incremental sales

To take advantage of this opportunity your offer needs to be current, relevant and enticing

Tapping into the knowledge of experts that know:

  • the latest styles from the top brands
  • the most current and innovative decorating techniques
  • how to develop a written plan that pulls all this information together

With the power of this knowledge, a merch line can be developed quickly. A merch line that reduces inventory costs. A merch line that shatters all previous sales records.


Promote the Brew’s

Clothing Styles and Design Workshop 

for Fall/Winter 2018

August 29, 2018

at Capital Brewery

from 8:30 to 11:30am

Here’s what you get:

Factory reps from our Top Clothing Suppliers will present their Fall/Winter styles from brands such as Alternative Apparel; Burnside; Code Five; Columbia, and more!

Our Top Decorator will review the latest techniques for pimping your merch. You will see: soft feel ink; normal print; wrap around print; distressed; vertical side print; combination designs; and 280 degrees of embroidery on a cap (wrap around).

The Leading Expert in brewery merchandising will discuss product planning and merch presentation techniques/best practices.
An opportunity to see, touch, and feel specific apparel items that you are considering adding to your line.
The information and inspiration to create design concepts and ideas that will have retail appeal for your customers.
Full line product catalogs from both factory reps, a complete glossary of apparel terms, sizing charts, printing layout charts, a full line cap catalog (including knit cap options).
A swag bag with about $50 of interesting samples.

You will walk out the door of this workshop with:


A new knowledge of the styles and designs for fall/winter
Specific ideas for your brewery
A plan for implementing your new knowledge and ideas
Tools such as charts and spreadsheets
Sample orders placed for the items you are interested in adding

Who Should Attend:


Brewery Owners

Taproom Managers

Retail Product Managers

Brewery Graphic Designers and Artists

Promote the Brew’s Clothing Styles and Design Workshop for Fall/Winter 2018


July 18, 2018

at Lakefront Brewery from 8:30 to 11:30am

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