Episodes
Episode 035: Good Ryes Wear Black at the White Sox’s U.S. Cellular Field
Jeremiah Zimmer is an experienced home brewer with over ten years of work history in branding marketing and sales. A few years ago, he partnered up with Jude La Rose and Jason Maxwell to launch Hop Butcher for the World in Chicago.
read moreEpisode 034: 66ers and Hangar 24 – Crafting a Partnership that Attracts Fans
Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage.
read moreEpisode 033: Third Space Brewing: In the Shadow of Miller Park
Andy Gehl spent years bouncing around trying to find a passion to drive his life before the beginnings of Third Space Brewing came to be. Andy met Kevin Wright, Third Space’s Head Brewer and Co-founder, twenty years prior when they were camp counselors at a summer camp.
read moreEpisode 032: Influencer Marketing: Outreach to fans who reach out
Daylen is the Marketing Manager at Stone Brewing. After working in the music industry and touring around with bands, she jumped into creative agency work with a few brands of spirits. She found that working in the music industry parallels with the current state of the craft brewery scene.
read moreEpisode 031: Social Media Roundup
The Round Up Episode is where you have a few people give their answer to the same questions.
I invited 3 friends of the show to pick two of these three, social media focused questions to answer.
read moreEpisode 030: PR: Authentic Narratives for Unique Breweries
Justin Baccary is the founder and president of Station 26 Brewing in Denver Colorado. A “reformed” investment banker, Justin followed his hobby of making beer to a position at a small brew pub. Before he knew it, Justin ended up with a business plan for a brewery in 2013 before purchasing the old firehouse that Station 26 now occupies.
read moreEpisode 029: Beer Tourism: the Sacramento Beer Frontier
Aaron O’Callaghan is Sacramento native into travel, beer, curiosity and conversations. He has a background in environmental biology, freshwater systems, and mapping. Aaron is the creator of the Sacramento Beer Frontier – a unique passport program partnered with all 54 breweries in the Sacramento area.
read moreEpisode 028: The Magic of Brewery Rebranding
Matt Henderson hails from Verona, Virginia and is a graduate of Hampden-Sydney College with a B.S. in Biology. After college, Matt worked for Scott Fly Rods in Colorado for a few years.
read moreEpisode 027: Oh Beautiful Beer: highlighting the best in craft beer design
Harvey Shepard fell in love with beer packaging as a kid after gazing upon a Coors Light bottle shaped as a baseball bat. During his college years, Harvey needed a portfolio to showcase his graphic design work. Many portfolios at the time piggybacked on blogs, so he launched Oh Beautiful Beer – a blog showcasing innovative and well-designed beer labels and packaging. Since its launch, Oh Beautiful Beer has become a central hub for highlighting the best graphics and design the craft beer industry has to offer.
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