This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months.
We’ll be diving into their marketing strategy to build up excitement and visibility around their opening.read more
Download Episode Subscribe on iTunes This episode is a two-parter and it’s about podcasting as a medium to promote your brew. Have you noticed that podcasting, like craft beer, has blown up in the past few years? When it comes to beer podcasts, I find that they fall...read more
This episode is about driving traffic – butts in barstools.
Specifically, the use of events in creating a compelling reason to come and visit.
We are getting the perspective on this from two different breweries.
Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SEC football for Fox Sports.read more
This is a special compilation episode!
We pull the origin stories and behind the brand stories from 6 previous Market The Brew episodes.
Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation.read more
Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”read more
Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago.
This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our guest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous.read more
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