This episode is about driving traffic – butts in barstools.
Specifically, the use of events in creating a compelling reason to come and visit.
We are getting the perspective on this from two different breweries.
Ray Goodrich has bounced around from dream job to dream job—starting his post college life as a marine mammal trainer at Sea World. Then he decided to pick up a few Emmys by producing SEC football for Fox Sports.read more
This is a special compilation episode!
We pull the origin stories and behind the brand stories from 6 previous Market The Brew episodes.
Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation.read more
Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”read more
Ryan Wheaton has been a professional graphic designer for the last 15 years. He noticed that his design style catered itself nicely to the craft beer industry and started doing freelance design in the market around 5 years ago.
This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our guest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous.read more
Jeremiah Zimmer is an experienced home brewer with over ten years of work history in branding marketing and sales. A few years ago, he partnered up with Jude La Rose and Jason Maxwell to launch Hop Butcher for the World in Chicago.read more
Joe Hudson is the general manager of the Inland Empire 66ers and a native of San Bernardino. He started working at the organization in 2001 in food and beverage.read more
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