Episodes

Episode 044: A Crescendo of Convergent Brewery Collaborations

This is our first Market the Brew profile of a Brewery In Planning. Our two guests, Christian Layke and Brett Robinson, are the cofounders of a brewery that will be opening in the DC area in the next 6 months.

We’ll be diving into their marketing strategy to build up excitement and visibility around their opening.

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Episode 039: Location Hunting: Standing On the “Brink”

Sarah and John McGarry are a husband and wife duo and are part of a five-person ownership/leadership team that runs Brink Brewing Company in College Hill, Cincinnati. Even though Sarah and John are located in Denver, the pair both have integral roles in the brewery’s operation.

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Episode 038: 1840 and the Wild Nature of Brewing Beer in Barrels

Like most brewers nowadays, Kyle Vetter got his foot in home brewing. He has been the oak manager at Aspen Brewing, where his fondness for barrel aged beer started to grow. A Milwaukee native, Kyle wanted to bring what he learned in Colorado home. He is the founder of 1840 Brewing – an urban farmhouse brewery focused on barrel aging and blending. He lives by the saying, “Drink slow beer!”

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Episode 036: Mystery Beer Drinkers Are Helping Taprooms

This is Market the Brew’s covert, cloak and dagger, Mystery Shopper episode. Our guest is “Sandi” – which isn’t our guest’s real name. Since the episode deals with the private topic of sending in mystery shoppers to a brewery, our guest has their voice masked to remain anonymous.

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